Driving destination shopping
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Lookatmedia™ allows you to build a more effective media presence to drive more instore traffic.
You don’t always have to be the lead in the media. Sometimes it’s OK (or even good) to share the limelight. Listicles are a great example of this.
‘What is a listicle?’
You may be unaware that those ‘top 10’ lists you’ve been clicking on for the past few years have a name; ‘Listicle’. Forged from a combination of ‘list’ and ‘article’, the listicle is a relatively new phenomenon … actually, that’s not entirely true. Examples of listicles can be traced back to literature from the 11th century. However, the popularity of listicles in the media has skyrocketed over the last 10 years.
Are you having fun?
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Lookatmedia™ makes it simple to create listicles using the images in your Lookatmedia™ Digital Asset Management (DAM) solution. Optimise the value of your digital asset investments and created more inspirational media friendly content.
Are you having fun?
Getty Images/iStockphoto
Lookatmedia™ makes it simple to create listicles using the images in your Lookatmedia™ Digital Asset Management (DAM) solution. Optimise the value of your digital asset investments and created more inspirational media friendly content.
1.The media loves listicles
Listicles are fast and easy to create. They’re often 90% visual content and require little research. Most listicles are just recycling existing content, but those most loved by the public are all new…and that’s where you come in.
2. Quick access for the public
Whether it’s a listicle on ‘top 5 things to do this weekend’, ‘12 annual events for foodies’, or ‘top 10 summer music festivals’, listicles are a great way to expand your reach and credibility. The public loves them, and they are a great way to capture attention quickly.
Make a journalist’s life more joyful
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Journalists are time and resource poor. Providing them with your own listicles can help them meet an increasing demand of content, in shorter time frames.
Make a journalist’s life more joyful
Getty Images/iStockphoto
Journalists are time and resource poor. Providing them with your own listicles can help them meet an increasing demand of content, in shorter time frames.
3. Easy to create and trial
Let’s take the example of a Foodie Festival. You can create a top 10 list of the ‘must try’, or ‘most unusual’ things to sample at your festival. For a music event, it might be a list of artists or experiences. The same approach can be applied to any event or festival. Create and trial many different listicles on your Lookatmedia™ centre and use our reporting to understand which ones get the most traction with the media.
Love your content again
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Whether a journalist, media representative or influencer uses your listicle as it is or part of their own lists, you’re providing gateway content to other stories and resources in your Lookatmedia™ centre.
Love your content again
Getty Images/iStockphoto
Whether a journalist, media representative or influencer uses your listicle as it is or part of their own lists, you’re providing gateway content to other stories and resources in your Lookatmedia™ centre.
4. Attention-grabbing
The most successful listicles use a combination of attention-grabbing copy and compelling images. You can create your own media-friendly, fully illustrated listicles in your Lookatmedia™ centre and then promote these lists to journalists, media representatives, and influencers.
Everything is new again
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Listicles are a great way of breathing new life into images, videos, and stories. They require little time to create and can dramatically increase your media exposure. Listicle content is also a great way to increase social shares.
Everything is new again
Getty Images/iStockphoto
Listicles are a great way of breathing new life into images, videos, and stories. They require little time to create and can dramatically increase your media exposure. Listicle content is also a great way to increase social shares.
5. Revitalise existing content
You can create listicles rapidly in Lookatmedia™. Use the existing images you have in your Lookatmedia™ Digital Asset Management solution, write a few lines of copy and link to existing longer-form content in your media centre. It’s a fast and easy way to capture both the media and the public’s attention.
